My philosophy to solving design problems is to start with the objective and the audience for the solution. What is its purpose, and how can I ensure this message is most easily communicated to the intended audience? Brainstorming and the idea generation process are my favourite part of the design process. I love coming up with a large variety of options which can be presented to the client, which showcase different aspects of the design problem. For examples showcasing my approach to design, view my portfolio.
My design work veers towards geometric styling and simple organic shapes. I find my inspiration in the work of Issey Miyake and M C Escher, the way their whole design communicates an idea in an interesting and sometimes complex way. I am not afraid to use colour, though like when it is used in a subtle way. When a design is complete, I love when there is a balance with white space and the use of crisp borders to delineate areas. Wherever possible I try an incorporate elements of sustainable design into whatever solution I present.
My main skills lie in the production of documents for publication using InDesign. I am also comfortable in Illustrator for the creation of vector graphics, as showcased in my portfolio. Most of my professional experience has been focused around the design and development of documents within the educational space. This involves effective use of typographic hierarchy and appropriate placement of content in order to ensure information is communicated in a clear way.